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"Pinnacle Life brings insurance into digital age" - Scoop

AUCKLAND 15 May 2007

Pinnacle Life brings life insurance into the digital age: world-first web site offers immediate online cover with electronic underwriting.

Life insurance joins travel, books and music as latest online commodity, targeting 1.3 million Kiwi online shoppers.

New Zealand’s leading life insurance specialist, Pinnacle Life, today launches the first web site in the world that allows consumers to buy immediate life insurance cover online backed up by electronic underwriting.

Pinnacle Life Senor Partner and architect of the new venture, Ed Saul, said, “We’re giving consumers a quicker and easier way to buy life insurance. Instead of submitting an application form and waiting days for a policy to be approved and issued, we do it online and we do it immediately.” “The revolutionary website gives consumers complete control over the buying process whilst eliminating the previously obligatory involvement of people and paper. This is a global test case eagerly watched by the insurance industry around the world.”

The Pinnacle Life website www.pinnaclelife.co.nz and the associated ‘Life Insurance Blog’ are the first NZ life insurance offerings that specifically target the Internet-savvy ‘Generation C’ and the estimated 1.3 million New Zealanders who now buy online (source: Nielsen NetRatings).

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