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Pinnacle Life wins international award for on-line insurance website

Pinnacle Life has won an international IMA Award for the design and implementation of its online life insurance website

The IMA recognise the highest standards of excellence in website design and development by companies and individuals for outstanding achievement. Sponsored by New York-based IMA Inc., an organisation comprising leading international web designers, marketers and other web-related professionals, the competition seeks to elevate the standards of excellence on the Internet. Visit

Pinnacle Life’s world-first website was launched in May last year offering qualified consumers the ability to get a life insurance policy entirely online – using ‘electronic underwriting’ with no human involvement in the process. Pinnacle Life partner Steve de Jong says “It's an honour to have our hard work recognised by the IMA. We feel strongly that we have a world-class website and this award helps validate that.”

The IMA honour received by Pinnacle Life recognises that the website surpassed the standards of excellence that comprise the web's most professional work. The judging consisted of various criteria including design, usability, innovation, features and content. In order to win this award, the site had to meet strict guidelines in each area - an achievement only a fraction of sites in the IMA competition earn each year. Read the story in Scoop

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