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Two candles for “The Life Insurance Blog”

Yep… our blog is two years old today J

When we launched it on 30 April 2007, this is what we said ...

“The Life Insurance Blog has been created to demystify life insurance for consumers by providing insight and advice as well as generating debate and conversation about all things to do with life insurance. Whilst life insurance is a serious business and something we all need at some point in our lives, it is essentially a simple commodity."

(I mean, hey, you get a lump of money when you die... how simple is that?)

We also said:

"This blog isn’t going to be your top entertainment site on the web BUT if you’re thinking of buying life insurance there are some things you’ll want to know. When it comes to life insurance Pinnacle Life is for the consumer. We’re not here to sell you a product or extras that you may not need. We’re about cutting through the insurance mumbo-jumbo, getting the price down and cutting out any middlemen that don’t add value.”

We greatly appreciate the feedback received over the past 2 years. Mostly its "keep doing what we're doing". So a warm thank you to all our readers for reading and contributing and to those that have bought policies from Pinnacle Life... 'cos at the end of the day this blog's not for us... it's for you :-)

Ed and Steve

PS: Our thanks to Bullet PR who helped us design and launch this blog.

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