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Webby ‘Oscar’ for Pinnacle Life

The Pinnacle Life website has been awarded ‘Official Honouree’ status at this year's US-based Webby Awards.

Pinnacle Life sells life insurance direct to consumers online via an easy-to-use website. The Pinnacle Life website has already won six major international awards for design, innovation and use of plain English. This latest award rounds out a period of four years since its initial launch in April 2007.

The Webby Awards are regarded by many as the ‘Oscar’s of the internet industry.

According to The Webby Awards website, there were almost 10,000 entry nominations this year received world-wide from over 60 countries.

The ‘Official Honoree’ distinction is awarded only to those websites exhibiting “remarkable achievement”, amounting to less than 10% of all websites nominated.

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