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How do you advertise a product like 'life insurance'?

Life insurance is a product that’s not easy to advertise… if you’re looking to keep your audience awake, that is.

I’m sure you’ve seen plenty of those life insurance adverts with the happy idyllic family running along the beach with a kite and Rover the dog. Or the stock life insurance image of mummy, daddy and toddler all happy-smiley and holding hands.

Cheesy images like these are enough to either put you to sleep or make you want to throw up.

Not so with this advert.

http://www.youtube.com/watch?v=uoNwRP-ZOlU

It is truly worthy of a look!

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