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Pinnacle Life launches simple accidental death ‘add-on’

PINNACLE LIFE today added a new ‘tick-box’ feature to its life insurance product; add 50% more accidental death cover for just 20% more premium.

In 2007, Pinnacle Life became the first life insurance company in New Zealand to offer fully underwritten life insurance products online, direct to consumers. The purpose of this online offering was to make life insurance more accessible to New Zealanders with relatively straightforward life insurance needs. In 2010, Pinnacle’s online product was further enhanced with an option to add 25% extra cover for serious illness, by simply ticking a box during the online process.

In line with keeping products simple, Pinnacle has now added a second ‘tick-box’ enabling the applicant to add 50% more cover for accidental death for just 20% more in premiums.

Why buy extra cover for accidental death?

A typical reason why people seek extra cover for accidental death is because the financial impact of dying 'suddenly' can be more disruptive to their family, than if they had more time to put their affairs in order. Adding this cover affords the insured person’s family a 'softer landing' if they were to die suddenly in an accident.

The Pinnacle Life website has been designed with the ‘consumer’ in mind, meaning; you don’t need to be an insurance expert to buy a life insurance policy! The website provides information together with policy documents written in ‘plain English’. Better still, the buying process is simple. The website can authorise a policy in as little as 10 minutes and policy documents are emailed to the applicant straight away.

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