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Pinnacle Life - the Original Online Life Insurers

Pinnacle Life is dedicated to making it simpler for Kiwis to get life insurance.

When we launched back 1998, buying life insurance was a real hassle. Appointments with brokers, awkward personal questions and heaps of paperwork, just to get a quote.

We dreamed that one day every Kiwi family would benefit from the simple protection of life insurance. But if we wanted this to happen, we had to find a better way to do business.

So, we invited Kiwis to deal with us directly, cutting out the cost and hassle of brokers and banks. If you wanted to be insured, you could do it yourself over the phone. Pretty radical stuff 20 years ago!

But we didn’t stop there. In 2007 we were the first company in the world to let customers to apply and receive a life insurance policy online. By putting our computers to work for our customers, this could be done for most people in 10 minutes. A revolution in automation.

Our entrepreneurial spirit hasn’t waned, we’ve keep pushing ourselves to make it easier and easier for our customers. Today, nearly 8 out of every 10 people who apply get their life covered and their policy issued – there and then.

If you have never heard of Pinnacle Life before and have been thinking about life cover and income protection, take a moment to visit us online and see why Kiwis have trusted us to ensure that no matter what happens, their families and their futures are protected.

To learn more about how easy we make it for you to get life cover and income protection, come on over to

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