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About us

Our Awards

Over the years, Pinnacle Life has been recognised both locally and internationally for its innovative approach and passion for creating great customer experiences.

Most Innovative Life Insurance Company, New Zealand

Feefo Trusted Service

March 2024

The Brands and Business Magazine recognizes Pinnacle Life as leading innovation in New Zealand's life insurance industry, making policies more accessible, understandable, and affordable. By offering direct life insurance using simple language and efficient online processes, we ensure that everyone can easily protect their future, earning the trust of Kiwis and industry recognition along the way.

Most Trusted Online Life Insurance Company, New Zealand, 2023

Most Trusted

November 2023

The World Business Outlook Awards are here to recognise and celebrate exceptional accomplishments, significant contributions, dedication, hard work, and unwavering commitment to grow in the Business and Finance sector. The Most Trusted Online Life Insurance Company New Zealand 2023 is a accomplishment showing how Pinnacle Life puts customers first.

Trusted Service Award, Feefo, Global

Feefo Trusted Service

January 2023

Feefo is a leading global customer reviews and insights platform on a mission to empower its clients to fully understand how their customers experience their products or service. The Feefo Trusted Service Award is an independent seal of excellence which recognises businesses that consistently deliver a world-class customer experience.

5- Star Insurance Innovator, Insurance Business, NZ

5 star innovation

November 2022

Insurance Business New Zealand’s 5-Star Insurance Innovators award recognises the companies that are moving the industry forward by introducing new technology or rolling out a groundbreaking product or distribution channel strategy.

Best Online Life Insurance Company, Pan Finance Awards, Global

PanFinance Best Online Life Insurance Company

October 2022

The Pan Finance awards programme was established to be a true indicator of excellence. Identifying organisations and individuals that have excelled in their respective fields, allows Pan Finance to shine a spotlight on and applaud leading examples of best practice.

Most Innovative Insurance Company, International Finance, Global

Innovation of the year finalist badge

July 2022

International Finance Insurance Awards seek to reward those who are striving to safeguard the interests of customers world over. Pinnacle won the 'Most Innovative Insurance Company' award for our work on providing a simple product that includes both life insurance and income protection, and for our digital advice tool.

Innovation of the year, ANZIIF, NZ

Innovation of the year finalist badgeSep 2021

Finalist in the New Zealand Insurance Industry awards, sponsored by ANZIIF, for Innovation of the Year. This award recognises how insurers have successfully addressed issues by implementing innovative change. Our entry was based on our product bundling offer (providing customers with the ability to buy Income Protection on the same policy as Life Insurance).

Insurance Business Awards, NZ

Silver Medal trophyMar 2021

Excellence Award for Best Digital Strategy Insurer/Underwriting Agency 2021. Backed by Insurance Business this award recognises the best general insurer or underwriting agency that has harnessed digital channels to provide customers with practical, effective and easily accessible facilities.

Webby Awards, New York, US

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Official Honoree selection at the 14th Annual Webby Awards. These awards are often referred to as the ‘Oscars’ of the internet and are broadly regarded as the leading international awards honouring excellence on the internet

Davey Awards, Kentucky, US

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‘Silver Winner’ for Best Website in the Insurance Category. The ‘Davey Awards’ is the largest and most prestigious awards competition for creativity, recognising firms who derive their strength from big ideas, rather than big budgets

NZ Industry Internet Awards, Wellington, NZ

Sep 2009
Finalist in the ‘Best Business Application on the Internet’ category. This category recognises businesses that transform their methods of doing business

WriteMark Plain English Awards, Wellington, NZ

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Winner of the “Best plain English document in the NZ private sector” and a finalist for “Best plain English website in the NZ private sector”

Networking News Awards, Chicago, US

Sep 2008
Winner of the prestigious 2008 “INNovator Award”, an accolade that is awarded annually for ‘innovation’ within the insurance industry, worldwide. Pinnacle was the only non-US company to make the list of the top twenty finalists

Interactive Media Awards Inc, New York, US

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IMA Outstanding Achievement award for website design. Judging for this competition is based on five criteria; Design, Content, Feature Functionality, Usability and Standards Compliance

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