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About us

Our Vision & Values

Our Vision & Values

Pinnacle Life aims to be the leading online life insurer in Aotearoa (New Zealand). Making it easier for Kiwi’s to understand, buy and manage their life and living insurance needs. Everything we do, we do with our values in mind.


We keep value and affordability at the forefront of everything we do. And, we keep our costs low with a pricing structure to beat the market for the best value.


We believe in the products we sell and that they meet the needs of our customers. We have a deep passion to help our customers in the best way we can, when they need it the most.


We are a people to people business. Our staff are at the centre of our organisation, our customers at the centre of our business. Care and support of our people is at the centre of our service.


We challenge ourselves and we challenge the status quo. We are always asking “is there a better way?” It means being bold, taking risks and stepping out.


Effortless, efficient and effective. We provide insurance that is accessible and easy.


We come alongside people and help them understand what needs protecting. We deliver on our promises, providing a safety net to our customers and protecting them when they need it the most.

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