Something happened to time this year. Parts of the year lasted forever, and other bits flashed past in the blink of an eye, and suddenly it's Christmas. I always think one of the first signs that Christmas is close is when Christmas ads start appearing on our screens. The first ones started in November when we could almost ignore the fact Christmas was coming, but now it's getting close enough to get into the spirit. Put the tree up and start planning the Christmas barbecue.
This year Christmas ads reflect that things are a little different in 2020. Christmas this year is not about spending lots of money on gifts but is truly about spreading kindness and compassion and spending time with those you love. These things are all part of our values at Pinnacle Life, I'll bet not many people have thought of giving life insurance for Christmas, but it is undoubtedly one way you can protect your whānau and show the ones you love that you care.
I think we're all familiar with the NZ post ad – Festive Fibs. It makes me smile every time. They started early to remind us to get our post in the year, but still, I managed to miss the cut-off dates!
That sent me looking for other Christmas ads... here are a few favourites. There are the usual suspects, John Lewis and Disney, but a couple of sneaky and very touching ones from DocMorris a German Pharmaceutical company and Woodies, an Irish Home Supply store. I think they're my favourites! I suggest you grab tissues.
It's been a year of mixed emotion – confusion and fear but also joy. Who knew that in 2020 we would gain such an appreciation for freedom? That being able to travel more than 5km from our homes and to pop to the supermarket anytime would be something we didn't take for granted. To appreciate that it is indeed a privilege to live in New Zealand where natural beauty is everywhere and where kindness and compassion truly exist.
For many, this has been a year tougher than any of us could have imagined. People have lost loved ones and been unable to grieve together; many have lost jobs or taken a hit to income. Many of us have family and loved ones overseas that we don't know when we will see again. Our hearts are with you all, and we wish everyone a very merry, safe and happy Christmas and a fabulous 2021.