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Who We Are

Pinnacle Life was founded in 1998 with the purpose of providing New Zealanders with an option to buy life insurance directly from a Life Insurance Company – a novel concept at that time!

Pinnacle Life was set up by Noel Vaughan, who has a passion for ensuring that New Zealanders can easily buy the life insurance cover they need.

In 2007, Pinnacle Life also became the first life insurer in the world to offer online life insurance, building on its reputation of making buying life insurance a simple, straight forward experience for New Zealanders.

To this day, we are still a Kiwi owned and operated company who are focused on providing New Zealanders with direct access to great value Life Insurance products. And because we are an online company, it costs us less to run our business, so we make sure we pass these benefits onto our customers by way of lower premiums.

Over the years we have won a number of international awards for design and innovation around the way we do business with our customers, which recognise our passion around customers.

Our offices are in Newmarket, Auckland, and we hold an insurance licence from the Reserve Bank of NZ issued under the Insurance (Prudential Supervision) Act 2010. We are a member of the Financial Services Council (FSC), and are also a Qualifying Financial Entity (QFE).

Why you’re safe with us

Every life insurance policy issued by Pinnacle Life is backed by Hannover Life RE of Australasia. Pinnacle Life has partnered with Hannover Life RE since we started doing business back in 1998.

With annual revenues exceeding NZ$16 billion, Hannover RE is one of the five largest reinsurance groups in the world, backing almost 5,000 insurance companies in around 150 countries.

The rating agencies most relevant to the insurance industry have awarded Hannover RE very strong financial strength ratings:

Standard & Poor’s AA- “Very Strong” and A.M. Best A “Excellent”.

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