About Us

These are the things that make us feel lucky at Pinnacle Life. The people we love, our kids, our partners, our whanau; the memories and traditions created when we spend time together; a sense of security around the future; the work we do together; and helping our customers.

We’re a little bit different, we believe that life insurance should be:

  • private and accessible - you can do it yourself, online, without talking to anyone
  • simple to understand – we write everything in plain English, no surprises
  • affordable - because we’re an online company it costs less to run our business, we pass that onto you, our customers
  • fast and easy – get a quote in 30 seconds, cover in 10 minutes with Pinnacle Life

When we first started in 1998, we were the first to offer New Zealanders the choice to buy Life Insurance for themselves, before that you could only buy life insurance through a broker. Today many companies will tell you that you can buy life insurance from them online, but we think we’re pretty good at it, in fact, we think we’re the best.

We continue to invest in cutting edge technology and design. We do that because that’s what makes it easy for you to get the insurance you need from us. Because we’re an online company, it costs us less to run our business. We pass that benefit onto you, our customers, with lower premiums.

These things make us Aotearoa's leading online insurance provider of Life Insurance, Income Protection Insurance, Funeral Insurance, Critical Illness and Disability Insurance. We’re kiwis, caring about kiwis.

More about us

You can find us in Newmarket, Auckland.

We hold an insurance licence from the Reserve Bank of NZ issued under the Insurance (Prudential Supervision) Act 2010.

We are a member of the Financial Services Council (FSC) and are also a Financial Advice Provider (FAP).

Why you’re safe with us

Hannover Life RE of Australasia backs every life insurance policy issued by Pinnacle Life. Pinnacle Life has partnered with Hannover Life RE since we started doing business back in 1998.

With annual revenues exceeding NZ$16 billion, Hannover RE is one of the five largest reinsurance groups in the world, backing almost 5,000 insurance companies in around 150 countries.

The rating agencies most relevant to the insurance industry have awarded Hannover RE' very strong' financial strength ratings:

Standard & Poor's AA- "Very Strong" and A.M. Best A "Excellent".

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