About Us

In 1998, when we started, we were the first to offer our fellow kiwi’s the option to buy life insurance directly from a Life Insurance company, no brokers. This was a novel idea at the time!

Today we aspire to be the leading direct life insurer in New Zealand. We’ve been doing online Life Insurance longer than anyone else (in the world!) and we think we’re pretty good at it.

Pinnacle Life was started because Noel Vaughan believed that New Zealanders should be able to easily buy the life insurance they want for themselves. This is what continues to drive Pinnacle today;

  • making life insurance accessible - you can do it yourself, online, without talking to anyone if you don’t want to
  • simple to understand – we write everything in plain English, and try to make sure there are no surprises
  • affordable - because we’re an online company it costs less to run our business, we pass that onto you, our customers by way of lower premiums.
  • fast and easy – you can get a quote in 30 seconds, and cover in 10 minutes with Pinnacle Life.

Over the years we are proud to have won a number of awards for design and innovation, and we continue to invest in cutting edge technology and design, so that we can deliver the best.

More about us

You can find us in Newmarket, Auckland.

We hold an insurance licence from the Reserve Bank of NZ issued under the Insurance (Prudential Supervision) Act 2010.

We are a member of the Financial Services Council (FSC) and are also a Financial Advice Provider (FAP).

Why you’re safe with us

Hannover Life RE of Australasia backs every life insurance policy issued by Pinnacle Life. Pinnacle Life has partnered with Hannover Life RE since we started doing business back in 1998.

With annual revenues exceeding NZ$16 billion, Hannover RE is one of the five largest reinsurance groups in the world, backing almost 5,000 insurance companies in around 150 countries.

The rating agencies most relevant to the insurance industry have awarded Hannover RE' very strong' financial strength ratings:

Standard & Poor's AA- "Very Strong" and A.M. Best A "Excellent".

A notification message goes here.